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Awasu and LendingClub joined forces to create a multi-product design system. This collaborative effort streamlines visuals and UI elements, enabling efficient teamwork and promoting innovation to elevate customer interactions.
LendingClub's design system, developed with a focus on the user journey, serves as a central resource for their visual language. This approach enables cross-functional collaboration and create smooth end-user experiences. By fostering a sense of ownership and active involvement, the system empowers contributors to play an integral role in its success.
In creating the design system, Awasu and LendingClub placed emphasis on the user journey. Rather than starting with a component-based vacuum, the team took a holistic approach to the design system. We focused on core “Transfer” flows before extending to the rest of the app.
The success of the LendingClub product will be determined not just by its immediate impact, but by how effectively the design system is carried forward after Awasu's involvement. To ensure long-term success, our team collaborated closely with LendingClub, sharing expertise and providing mentorship throughout the design process. Together, we created a scalable design system and component library, tailored to support and enhance the evolution of the product.
Utilizing a user-centric approach, iterative adjustments, and a concentration on business objectives, we successfully crafted an outstanding visual design. The outcome is a streamlined user experience that effectively communicates the brand's message while meeting our business goals.
The design system and component library foster go-to-market speed, user experience consistency, team efficiency, and product evolution.
