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The Yelp brand is working well (5 stars!) for the 90 million unique visitors who come to Yelp every month to find great local businesses. As a subset of Yelp, Yelp Reservations provides restaurants with a modern approach to online restaurant reservations and table management. We partnered with Yelp Reservations to reintroduce their offering in an elegant and approachable marketing site that speaks confidently to a new audience—restaurant owners and managers.
With Yelp’s incredible reach and the best software to manage guest flow and reservations, the benefits of switching to Yelp Reservations stack up quickly. Yelp offers a flat rate, no cover fees, free hardware, modern software, and easy in-page booking. For big restuarants, switching to Yelp means saving tens of thousands dollars every year. It’s a no brainer.
Before diving into design, our team built alignment around a set of principles to serve as a foundation for creative thinking. These principles ground our divergent ideation in actionable business and user goals.
Yelp’s brand is quirky, playful, and represents their grassroots, community-driven approach to crowdsourced content. However, to make an impact with restaurant professionals, Yelp Reservations needed a new, more sophisticated expression of the brand. We crafted three distinct departures that celebrate restaurant culture and communicate professionalism, while maintaining the integrity of the brand.
We crafted three divergent messaging and conceptual directions for the homepage, each one telling a unique story and creating opportunity for differentiation.
Playing off the main competitor’s name, we highlight a primary value prop—with Yelp, you’ll fill your restaurant’s tables.
By showcasing the booking and browsing experience for Yelp’s customers, we highlight the opportunity that Yelp’s reach creates for restaurant owners.
Relatable, clear messaging illustrates that Yelp understands restaurant owner’s pain points and speaks their language.
We’re working closely with Yelp’s development team to finesse transitions, animations, and designs as we move toward launch. Stay tuned for its debut (and in the meantime, make a reservation on Yelp)!
